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ȸȭ?Ȱȭ ȭ ¤
ϻ 縦 ǰ س!
ع ѱ dz桯 ø(3) ù° . 1934 Ҽ ¿ Ҽ ϡ̶ Ҽ 츮 ȸ dz ̾߱Ѵ. å Ҽó Ǿ ع 70 ѱ ȸȭ ƺ ִ. 1964 ڰ 1935 ¾ ҽù ϰ, ع ĺ ݱ ѱ ȸȭ縦 ϴ ̳ ش.
å ݺ ѱ縦 ƺ ҽù ϻ ִ. ġ 翡 Ƴ Ϲ ϻ ȭ ִ.
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б ȫа . б а ߴ. б , Ѿб ȫа ڻ Ҵ. ܿ , ȸ īǶ ũƼ ͷ ´. ̱ ϸ̴б а ȯ, ѱȸ ѱPRȸ ѹ̻縦 , ѱȸ, ̱ȸ ȸ Ȱϰ ִ.
, īâ۷С, ѱ ٴ ۼ 100: 18761945 10 ´. Advertising Creativity in Korea: Scale Development and Validation, ѱ ȸ , ũƼ꿡 ֿ м ǥߴ. ѱ ѱ翬ȸ ϴ 2011 ѱ м Ҵ. ֿ оߴ âǼ .